Apply the resource-based view to Zipcar’s business model

Apply the resource-based view to Zipcar’s business model

QUESTION 1Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.

QUESTION 2Disc us s the synergy between the business strategy of Zipcar and information technology.

QUESTION 3What network effects are part of Zipcar’s strategy? How do they add value?

QUESTION 4As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?

 

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