Will China maintain its strong economic growth in the years to come? Some suggest
it will be until 2050. What do you think?
Explain the forces driving and evaluating the impact of globalization (Lo 1.3)
Identify the major components of international business management (Lo 2.4)
Analyze the effects of culture, politics and economic systems in the context of international
business (Lo 2.1)
Case study
Please read Case 4: “Will China Continue to Be a Growth Marketplace?” available in
your textbook, (12 th edition) and answer the following questions:
Assignment Questions:
1. Will China maintain its strong economic growth in the years to come? Some suggest
it will until 2050. What do you think?
(Marks: 2)
2. If China will go from 17 million to 200 million middle- and upper-income people by
the early 2020s, would the scenario presented by Best Buy not be applicable
anymore? Would newly rich Chinese customers engage in this purchasing in the
2020s? (Marks: 2)
3. With Alibaba’s ownership of the very popular Tmall and Taobao online shopping
systems (similar to eBay and Amazon) and its spread across the world, will a
Western-based online shopping culture ultimately infiltrate China?
(Mark:1)
Answer preview:
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