Discuss why Hotels use their Corporate names as part of individual branding.

Discuss why Hotels use their Corporate names as part of individual branding.

Why do Hotels Sometimes use their Corporate Name as Part of their Individual brands  while sometimes they do not? Provide Specific Examples

In this discussion, you will explore hotel branding strategies and discuss how independent hotels can compete with established brands.

Questions

  1. Based on the readings, why do you think that sometimes hotels choose to use their corporate name as part of their individual brands/concepts and sometimes not? Cite specific industry examples and the reading provided.
  2. How do you think Marriott will integrate the Starwood brands into their overall brand strategy over time? Will Marriott keep them as they are currently, or do you anticipate changes? Support your answer.
  3. Which do you believe will have an easier time building back demand for their hotel rooms due to COVID-19, the large brands or independent hotels? Please cite and defend 2 compelling reasons for your answer.
APA

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