What are vision, mission, and goals, and why are they important to organizations?
Strategic Management(Michael Kors Corporation [NYSE: KORS])
Leading Strategically
LEARNING OBJECTIVES
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are vision, mission, and goals, and why are they important to organizations?
2. How should executives analyze the performance of their organizations?
3. In what ways can having a celebrity CEO and a strong entrepreneurial orientation help or harm an
organization?
Questions Are Brewing at Starbucks
Answer preview:
Slides: 11