Using an example describe business success in China
Using an example describe business success in China.Pick any individual multinational business that operates in China market and theoretically review how it has gone about securing its position within that specific market. Attention to should be paid to:-
1. The type of market in which the business operates.
2. The role played by internationalisation in building the companies profile overseas.
3. A discussion of how the business goes about developing brands for differing market types.
4. A review of how the business adheres to the principles of CSR (corporate social responsibility).
5. Analyse how successful the business is at employing the practices of sustainability in an attempt to develop and maintain good stakeholder relationships.
– This paper must be aligned with the theories mentioned on the notes.
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