What is the type of strategic alliance used by Uber and Spotify.

What is the type of strategic alliance used by Uber and Spotify.

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

  • Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…) Max 150 words
  • What is the type of strategic alliance used by your chosen firms? Explain its different reasons.
  • What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.
  • Is this strategic alliance successful? Justify.
  • What recommendations can you give for the managers of these firms to improve their competitiveness

APA

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