The Lipton Tea case study.

The Lipton Tea case study.

Requirements: 1000-1500 words. Attached is the document containing all the requirements for this assignments.

-Describe your brand’s Marketing Mix

-Describe the different steps of the purchasing decision process, followed by a typical customer of your brand.

-Explain the Research Methodology that you would suggest to find out consumer uses and attitudes towards your brand.

-Define the different segments within your brand’s Target Group and how you brand try to satisfy the needs of each one of those segments.

word limit:1478