The Lipton Tea case study.
Requirements: 1000-1500 words. Attached is the document containing all the requirements for this assignments.
-Describe your brand’s Marketing Mix
-Describe the different steps of the purchasing decision process, followed by a typical customer of your brand.
-Explain the Research Methodology that you would suggest to find out consumer uses and attitudes towards your brand.
-Define the different segments within your brand’s Target Group and how you brand try to satisfy the needs of each one of those segments.
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