The Issue of Loyalty: Reflection

The Issue of Loyalty: Reflection

ASSIGNMENT OBJECTIVES

Analyze aspects of individual consumer behavior and the psychology of those behaviors.

Apply psychological knowledge of consumer behavior to increasing customers, customer retention, purchases, and understanding of consumer behavior.

Examine key topics of consumer behavior such as motivation, perception, judgment, persuasion, problem-solving, decision-making, and the impact of individual differences on consumer behaviors.

Examine the cognitive and emotional factors that influence individual consumers.

Explore the external and internal influences on consumer behavior.Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Summative Discussion Board

Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:

• What were the most compelling topics learned in this course?
• How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?
• What approaches could have yielded additional valuable information?
• The main post should include at least 1 reference to research sources, and all sources should be cited using APA format.

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