Compare and contrast the strategies used by Coke and Pepsi

The question is written as follows:

“Compare and contrast the strategies used by Coke and Pepsi. Evaluate the strategies of the respective companies using the IOE and RBE frameworks. How does each position itself in the industry environment and what capabilities does each have to have to maintain a sustainable competitive advantage? Be sure to examine and use the industry statistics in the case exhibits in your analyses.”

APA

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