Type of strategic alliance used from real national/international market.
Learning Outcomes:
- Distinguish between different types and levels of strategy and strategy implementation (Lo.3)
- Gain insights into the strategy-making processes of different types of organizations (Lo.4)
- Understand issues related to strategic competitive advantage in diversified organizations (Lo.6)
From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
- Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). (1Mark)- Max 150 words
- What is the type of strategic alliance used by your chosen firms? Explain its different reasons. (1Mark)
- What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method. (1 Mark)
- Is this strategic alliance successful? Justify. (1 Mark)
- What recommendations can you give for the managers of these firms to improve their competitiveness? (1 mark)
APA
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