Project of Strategic management

Project of Strategic management

The 3 assignments of this course will be parts of a project, which aims to study the four basic
elements of strategic management of the company ‘X’ from your choice. It is structured as follow:

– Part 1: Assignment 1= Environmental scanning & strategy formulation.
– Part 2: Assignment 2= Strategy implementation.
– Part 3: Assignment 3= Evaluation and control.

Description of the company ‘X’

– It is a company from your choice;
– From real national or international market;
– It is publicly traded company;
– Produces and commercializes more than one product;
– Sufficient information about the strategies of the company, its functions and product lines are
available;
– This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).

Assignment Questions

Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions

 

  • 1-Describe the roles of directional, marketing, operations, and human resource strategies in the overall well-being of your selected company.
  • 2-Classify the products of your selected company based on the BCG matrix.
  • 3-Describe at least one partnership that your selected corporation has with another company (es). Is it successful? Justify.
  • 4-Describe the structure of your selected company.

 

Requirements: 500-650 word

Answer preview:

word limit:725