Project of Strategic management
elements of strategic management of the company ‘X’ from your choice. It is structured as follow:
– Part 1: Assignment 1= Environmental scanning & strategy formulation.
– Part 2: Assignment 2= Strategy implementation.
– Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’
– It is a company from your choice;
– From real national or international market;
– It is publicly traded company;
– Produces and commercializes more than one product;
– Sufficient information about the strategies of the company, its functions and product lines are
available;
– This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).
Assignment Questions
Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions
- 1-Describe the roles of directional, marketing, operations, and human resource strategies in the overall well-being of your selected company.
- 2-Classify the products of your selected company based on the BCG matrix.
- 3-Describe at least one partnership that your selected corporation has with another company (es). Is it successful? Justify.
- 4-Describe the structure of your selected company.
Requirements: 500-650 word
Answer preview:
word limit:725