Project of strategic management

Structure of the project

The 3 assignments of this course will be parts of a project, which aims to study the four basic elements of strategic management of the company ‘X’ from your choice. It is structured as follow

Description of the company ‘X’

It is a company from your choice;
From real national or international market;
It is a publicly traded company;
Produces and commercializes more than one product;
Sufficient information about the strategies of the company, its functions and product lines are available;
This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…).

Note.

The selected company must meet the above criteria. If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor.

Assignment Questions (5 Marks)

1-Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark)
2-Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. (1 mark)
3-Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) (1 mark)
4-Based on the figure 4.3 (Attached JPG) relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? ( 2 marks)
5-What is the competitive strategy used by your selected company? Justify. (0.5 mark)

Requirements: 600 words | .doc file

Answer preview:

word limit:1060