Describe principles of marketing  using Mc  Donald  brand as an example. 

Describe principles of marketing  using Mc  Donald  brand as an example.

Reading Assignment In order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page. You are only required to view the following portions of the video below: Segments 1 titled “Expansion Introduction” (1:14 in length), 6 titled “Brand Licensing” (4:45 in length), 10 titled “Brand Portfolio Managers” (3:14 in length), 12 titled “Brand Management” (1:13 in length), 14 titled “Brand Purchasing” (4:07 in length), and 16 titled “Ultimate Challenger Brand” (2:36 in length). Bartholomew, J. (Producer), & Barrett, S (Director). (2014). Expansion: Secrets of branding [Video file]. Retrieved fromhttps://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=58813 You are only required to view the following portion of the video below: Segment 4 titled “Brand Equity” (2:04 in length). Bartholomew, J. (Producer), & Barrett, S (Director). (2014). Persistence: Secrets of branding [Video file]. Retrieved fromhttps://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=58809&loid=279838 You are only required to view the following portions of the video below: Segments 1 titled “Brands and Market Structure” (3:49 in length), 2 titled “Functional Values in Brand Names” (2:32 in length), 3 titled “Emotional Values in Products” (2:17 in length), 5 titled “Effects of the Brand” (3:39 in length), and 8 titled “Creativity and the Use of Media” (1:54 in length). Eglin, B. (Producer). (1999). The value of brand names [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=10836

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