Marketing Essay

Important, this is exam questions and i want you to answer accordingly.

1-conduct research into weather management models actually help to improve organisational performance.
a good introduction, Provide example, good body and a conclusion. (use 3 models) good compassion.

2-Conduct research into range of management theories in relation to their relative relevance in today’s workplace.
a good introduction, Provide example, good body and a conclusion. (use 3 models) good compassion.

management theories:

total quality management
Kaizen
johnson and scholes.(1997)

3- Customer relationship management (CRM)
What is CRM?
How its used?
what is the theories behind it?

4-Marketing theories and application
-Schramm(1954)
-AIDA
-two-step model of communication katz and lazarfield.(1995)
please explain this theories and add a diagrams to it.
apply the compain of the advertisement.
break down the adv point by point.
things could have been better.
Eg. different medium different time.
which audience its targeting.
Source – whos giving the msg?
realms of understanding: quality- price-future-high class low class.
Encoding: what is the source want me to understand
Massage: what is the massage behind the adv.

*the key to pass the exam is the theories so please make sure you write most about theories.

Please make sure to answer the question in a perfect way its very important as the exam cost me 50% of this module management practice.