Write a draft a report in which you need to identify and evaluate marketing opportunities to determine whether they can meet organisational objectives.

. Writing the report on how relevant legislation, codes of practice, ethical principles, and national standards affect marketing operations.
. Write a draft a report in which you need to identify and evaluate marketing opportunities to determine whether they can meet organisational objectives.

Assessment Activity 1 Write a report on how relevant legislation, codes of practice, ethical principles, and national standards affect marketing operations. You must include the following in your response:

• Codes of practice
• Confidentiality and privacy issues
• Ethical Principles
• Legislation and regulations
• Social responsibility and cultural diversity

 

You must ensure that all of the legal and ethical requirements listed above are currently active. You are to be deemed unsatisfactory for this task if you include outdated information such as a superseded legislation.

 

The word limit for your summary is maximum of 550 words. Make sure you insert citation for your research.

Assessment Activity 2

Business Simulation: FitLife Health Club

Read the FitLife Health Club strategic Marketing Plan 2015-2020 and familiarise yourself with the company. It provides essential information on the company’s current status, future strategic direction and background, including the following:

 

• Executive Summary
• Company Background
• Mission, Vision and Values
• Statement of Goals and Objectives
• Situation Analysis
• Statistical Analysis on Market Share, Competitors and 5 years Revenue Analysis
• Target Markets
• The Marketing Mix
• Financials

You are required to draft a report in which you need to identify and evaluate marketing opportunities to determine whether they can meet organizational objectives. It must also clearly document how current business operations need to be modified and what resources required to take advantage of newly identified and evaluated opportunities.