Management Question- Factors that Affects a Person’s Purchasing Decisions

Management Question- Factors that Affects a Person’s Purchasing Decisions

4–5 PowerPoint slides, with 100–150 words of speaker notes per side Cognitive and Emotional Factors

People often buy based upon the communication that they receive from a company or even from a referral from a friend. Create a brief PowerPoint presentation that examines the cognitive and emotional factors that make people buy. Include the following:

• Show an example of a recent purchase that you made because of the advertising or a referral.
• Provide an example of an ad or a commercial that influenced your buying decision.
• Research the cognitive dissonance theory online and in the course materials, and explain how it can influence individual customer buying behaviors.

The final submission should include 4–5 slides, in addition to a title and reference slide, for a total minimum of 6 slides. The presentation will include information about the cognitive dissonance theory and how an advertisement or commercial can have emotional and rational appeals that make people buy. An example is buying a car based on an advertisement, commercial, or brochure. Maybe the car was an electric car and fit the consumer’s needs in light of the rising gas prices.

$14.00 – Purchase Checkout Added to cart