Write a paper analyzing International Marketing

You have recently joined the marketing team at Kickerco, a company which has been trading
nationally for many years. The company would like to start to trade internationally. The
company has recruited you because you have worked for organisations which have traded
internationally and they want to use your experience and expertise to assist in the
development of this area of work.
Task 1 – Formal brief
The senior management team have asked you to brief them on the implications of
international marketing for organisations in general. Write a formal briefing paper for the
senior management team to read.
In the briefing paper you must:
 assess the market research requirements for international marketing
 analyse how the business case for international marketing can be justified
 assess the risks which must be considered for international marketing.
Extension activities:
To gain a merit grade you must also:
evaluate different methods of international marketing.
To gain a distinction grade you must also:
analyse the way in which financial and pricing issues may affect international
operations.Task 2 – Report
The senior management team would now like you to use your knowledge and experience of
operating in international markets to help them to understand how to develop an
international marketing strategy. Write a report for the senior management team. In the
report you must:
 analyse the features of international markets
 evaluate the operational considerations that should be taken into account when
developing an international marketing strategy
 analyse the characteristics of an international marketing strategy.
Extension activities:
To gain a merit grade you must also:
evaluate the legal implications associated with developing and implementing an
international marketing strategy.
To gain a distinction grade you must also:
choose an organisation you know well or one where you have access to detailed
information. Evaluate the chosen organisation’s international marketing strategy.

Task 3 – Presentation
The senior management team would now like to understand the requirements of
international marketing communications. Develop a presentation with an accompanying
handout for the senior management team. You do not need to actually deliver the
presentation. In the presentation you must:
 evaluate the way in which local customs, culture, language and ethical
considerations may affect marketing communications
 assess the role of technology in international marketing communications
 assess the implications and requirements of different sales and marketing
communications strategies.
Extension activities:
To gain a distinction grade you must also:
Analyse the concept of “glocalization” and review its impact on communications.