Discuss how to improve service quality, increase and maintain customer satisfaction levels

Discuss how to improve service quality, increase and maintain customer satisfaction levels

Discuss how to improve service quality, increase and maintain customer satisfaction levels.Service Marketing Style.This course addresses how to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty, and create a healthy service culture within the firm, in interactions with customers, and when marketing relationships are involved. Emphasis is upon both the extended services marketing mix, and the relationship marketing continuum, including personalisation aspects relevant to contemporary e-
environments, and the importance of a thorough understanding of the importance of ethics and social responsibility issues in marketing.

 

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