Discuss impact of social media on employee productivity and question its real communication value.

With the influx of mobile and social media tools, e-mail at times seems like an outmoded form of communication. However, many organizations are still apprehensive about using social media to communicate with employees. They are concerned about the impact of social media on employee productivity and question its real communication value. Organizations such as Intel provide employees very specific guidelines about using social media.

Rather than dismissing social media tools, many organizations are now investing time and resources to leverage its potential benefits.

Read more about these trends by visiting the following links.

Guidelines offered to Intel employees on using social media:
Intel Social Media Guidelines (Links to an external site.)Links to an external site.
Expert opinion on social media usage:
social media takes time but pays off (Links to an external site.)Links to an external site.
Social networking as a business tool at CISCO:
Social Networking as a Business Tool (Links to an external site.)Links to an external site. [PDF File Size 77 KB]
Respond to the following:

To what degree can a persuasive message, sent via e-mail, be more effective than the same message delivered face-to-face? Is it possible? Justify your response using the technology and message concepts discussed in Chapter 4 of your textbook.

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