Identify the relation of customer satisfaction to their loyalty

Identify the relation of customer satisfaction to their loyalty

Instructions:

  • Assignment-2 covers Modules 5&6
  • Your assignment is required to be four to five pages in length, which does not include the title page and reference pages, which are never a part of the content minimum requirements.
  • Support your submission with course material concepts, principles from the textbook and at least three scholarly, peer-reviewed journal articles. Use the Saudi Digital Library to find your resources.
  • Use Saudi Electronic University academic writing standards and follow APA style guidelines.
  • Identify the key concepts discussed in the article. (1 Mark)
  • Clarify the principal theories underlying the research. (1 Mark)
  • Compare Theories with hypotheses. Write the principal research hypothesis tested by the authors. Clarify its format. (1.5)
  • Consider the following model: (1.5)
  • Before collecting data, the authors would have obtained an informed consent from participants. Take this survey as an example and explain how you should implement informed-consent procedures (2 Marks).

 

  • Identify the independent variables.
  • Specify the type of the variable “Customer loyalty.
  • Identify at least two relationships highlighted in the model.

Answer preview:

marketing management article

 

Word limit: 1,462