Forecasting Applications- Calculations of the Naïve Forecasting Method

Forecasting Applications- Calculations of the Naïve Forecasting Method

Forecasting

Read through the Case Study entitled “Highline Financial Services, Ltd.” in Chapter 3 of your textbook. Examine the historical trends this company has experienced for the three products (A, B, C) discussed over the 2 years shown.

Address the following requirements:

• Prepare demand forecasts for the next four quarters for all three products, describe the forecasting method you chose and explain why that forecasting method is best suited to the scenario.
• Explain why you did, or did not, choose the same forecasting method for each product.
• What are the benefits of using a formalized approach to forecasting these products?

Directions:

• Your essay is required to be four to five pages in length, which does not include the title page and reference pages, which are never a part of the content minimum requirements.
• Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles. Use the Saudi Digital Library to find your resources.
• Use academic writing standards and follow APA style guidelines.
• Review the grading rubric to see how this assignment will be graded.

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