Explore the external and internal influences on consumer behavior.

Explore the external and internal influences on consumer behavior.

Here are 4 basic types of customer buying behavior, as follows:

• Routine response
• Limited decision making
• Extensive decision making
• Impulse buying

Create a brief presentation that explains your customer behavior. Explain your type from this list or other types based on your own research. Include the following:

• Add a photo of yourself, your dominant buying behavior, and an explanation of why you fit that type. Show examples.
• Think about the last few days and what products or services you bought or are thinking of purchasing in the future.
• Write a brief buying story about your behavior, including the example of 2 or 3 products that illustrate this behavior.
• What are some of the positives and negatives of your buying behavior that are linked to why you buy or do not buy?

The following is a sample outline of how you might organize your presentation:

• Slide 1: Intro Slide
• Slide 2: My Buying Behavior
• Slide 3: Explanation of the Dominant Buying Behavior
• Slides 4–5: Examples of What I Buy
• Slides 6–7: Buying Brief: Why I Buy, The Positives and Negatives
• Slides 8–9: Final or Additional Thoughts
• Slide 10: Reference Slide
  

  Instructions:

  The PowerPoint presentations will vary based on your buying behavior and the products that you select. Please include the following Information:

  • Slide 1: Intro Slide
  • Slide 2: My Buying Behavior (Discuss your buying behavior) Example
    • My buying behavior is that I am generally an impulse buyer. I tend to buy many things—especially low-risk items, such as groceries or clothes—on a whim, without any type of planning.
  • Slide 3: Explanation of the Dominant Buying Behavior (This is an Example)
    • My dominant buying behavior is usually a routine response. Most of my purchases are usually low-risk. For example, I am the primary shopper for my family when it comes to buying groceries or gasoline for the family car. I love being a routine-response shopper because I like to shop. I enjoy buying anything, even if it is food.
  • Slides 4–5: Examples of What I Buy (This is an Example of what you bought)
    • Over the past few days, I bought 3 pairs of socks, a new dress, and $200 worth of groceries for the family. These products illustrate my dominant buying behavior of routine response, mixed with my impulse buying side. When it comes to low-risk purchases, this is a powerful hybrid because I tend to want to buy things all the time.
  • Slides 6–7: Buying Brief: Why I Buy, The Positives and Negatives (This is an example)
    • Some of the positives of my buying behavior are that I know the prices of most of the items I purchase and can shop competitively. Some of the negatives of my buying behavior can lead to trouble because I go off-budget and buy things I don’t need.
  • Slides 8–9: Final or Additional Thoughts
  • Slide 10: Reference Slide

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