Explain the process of environmental assessment. What are the major international variables to consider in the scanning process?

Discuss the levels of environmental monitoring that should be conducted. How well do you think

managers conduct environmental assessments? When / how are they done effectively, when are they not and what are

the consequences of successful or poor assessments?

-Discuss the reasons that companies embark on cross-border strategic alliances – provide at least 2 modern examples.

What other motivations may prompt such alliances? What are the driving forces for firms in emerging economies to

embark on strategic alliances? How can SMEs expand abroad through relationships with MNCs?

CHOOSE ONE OF THESE TO ANSWER NOT BOTH. LOOK T RUBRIC ATTACHED BELOW FOLLOW GUIDLINES OF THAT SECIFIC RUBRIC

Requirements: 2 pages

Answer preview:

 Explain the process of environmental assessment. What are the major international variables to consider in the scanning process?
word limit: 573