Discuss how the Customer’s experience has changed and why!

Discuss how the Customer’s experience has changed and why!

After reading chapter 14 of James D. McKeen, Heather A. Smith, IT Strategy: Issues and Practices, Third Edition. Pearson, 2015, ISBN-13 978-0-13-354424-4. and answer the following questions:

Discuss how the Customer’s experience has changed and why!

Also, address how your company should deal with this issue!

 

Answer preview:

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