Discuss how the Customer’s experience has changed and why!
After reading chapter 14 of James D. McKeen, Heather A. Smith, IT Strategy: Issues and Practices, Third Edition. Pearson, 2015, ISBN-13 978-0-13-354424-4. and answer the following questions:
Discuss how the Customer’s experience has changed and why!
Also, address how your company should deal with this issue!
Answer preview:
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