E-commerce activities in china

1. Examine the interest that Chinese customers have been developing for e-commerce and live streaming culture.

2. Study the current relation between the luxury brand industry and the e-commerce activities in China.

3. Evaluate the opportunities and the potential that e-commerce and live streaming has to become one of the most effective marketing tools for luxury brands in China through building brand popularity, establishing customer interactions and developing innovative digital strategies to stay competitive.

4. Discuss the challenges brought about by the use of E-commerce and live streaming in China and provide suggestions for luxury brands to better develop the business in the future.

Please use the following source

https://www.luxurydaily.com/how-tmall-continues-to…

https://jingdaily.com/navigating-tmall-a-guide-for…

https://repository.ihu.edu.gr/xmlui/bitstream/hand…

https://www.fitnyc.edu/files/pdfs/Epicenters_White…

https://scholarsbank.uoregon.edu/xmlui/bitstream/h…

https://www.luxurydaily.com/how-tmall-continues-to…

http://tesi.cab.unipd.it/57556/

https://www.voguebusiness.com/consumers/cartier-tm…

https://www.bloomberg.com/company/

https://techwireasia.com/2020/04/how-chinese-luxur…

https://www.chinainternetwatch.com/30558/tmall-lux…