Discuss GoPro’s marketing strategies ,competition and growth.

Written Case Analysis: Individual Assignment
Case: GoPro: The Disruptive Innovator Faces Challenges. Rishi Dwesar, Geeta Singh. Jul 29,
2018. Harvard Business Review. W18458-PDF-ENG
This case analysis should contain: summary, analysis, recommendation set of actions and
references, and also answer all questions.

1. Summary: A short summary of the facts presented; a couple of sentences might be
enough to provide a synthesis of the facts. Here you might want to state the problems
faced by the company. Problem(s): Identify problem(s)/issue(s) – Something
important happened and there is no explanation for it – e.g. an accounts manager
notices that a few of their good customers have large accounts payable balances.
2. Analysis: This is the most important section of your case analysis. This section is
usually the longest and should contain most of the details supporting your
recommendations. This is the most appropriate section to include data and provide
evidences that will support any suggestion. A good case analysis relies heavily on
quantitative evidences. An old management adage states: “You can’t manage what
you can’t measure”. So try to avoid sentences like “I feel that…”, “I think…”. Start
practicing the important skill of Evidence Based Decision Making.
You can consider strategic analysis (SWOT, WRISA, or PEST) or financial analysis.
3. Recommendation set of actions: make sure you include recommendations based on
the analysis previously conducted. Put the solutions in order of priority and include
the implications that your recommended actions might have on the company’s
operation – in the short and long term.
• Include pros and cons of the recommendation.
• What specific plans should the company put in place for implementing your
suggested strategy?
• Do you anticipate any problem?
• What are the organizational and strategic changes that the company needs to
implement to make sure your recommendations are successful?
4. References

Case analysis should be maximum 5 pages (approximately 1500 words), excluding exhibits.
Use 12 point font and double-spaced with 1” margins. Please include original exhibits and
charts as necessary to support your analysis.

Answer the following questions:
1. How was GoPro different from other players in the industry?
2. Discuss Nicholas Woodman’s role in making GoPro a market leader.
3. What type of innovation was the GoPro action camera?
4. What made this camera successful when video cameras (camcorders) and
smartphones already existed?

5. How did GoPro market itself? Can part of GoPro’s success be attributed to its
marketing strategy? How did GoPro benefit from its marketing?
6. What lead to GoPro’s eventual decline? Can GoPro make a comeback? Suggest ways
the company can strike back at the market.