Development and Marketing of Lanolol: Presentation

A script for presentation

.New drug portfolio
I want a script of what I should say in the presentation. On the other hand, it is a group
presentation that have five sections, but I need only to write about section four and section
five, so please write them without the introduction and the conclusion because someone
else will do it.
There is no specific number of references; however, please everything you have got from
any source reference it.
Also, make sure you write everything in very simple English as it is my second language.
You will prepare a proposal describing how you will get this drug onto the market. This will include clinical trials, ethical
considerations, and marketing and economic perspectives.
How do we find information about our drug?
The drugs on our list are FICTIONAL. Do not waste your time trying to find information on a non-existent drug. The
suffix for each fictional drug indicates the class to which the drug belongs and should guide your research.
You will be provided with a drug name and the class to which it belongs. By researching drugs in the same class (i.e.
with the same suffix), you will be able to find the information you need. For example, if your drug is gartheprazole, then
you should be comparing it with other drugs with –prazole in the name, such as omeprazole.
How should we structure our presentation?
The investment portfolio presentation will be divided into 5 sections. These are detailed below. While they are separate
sections, you need to ensure that you have a consistent theme and a logical flow to your presentation.
The sections of the presentation
4. The development team – How will your drug be developed from here?
In this section, you should describe the process by which your drug will be evaluated as a suitable and safe therapy for
the disease. This should include what will be needed for pre-clinical and clinical testing, and for registration to enable it
to go on sale.
5. The marketing team – Marketing and commercial aspects
In this section, you should describe how you will market your drug in an effective way such that the general public or
medical practitioners will choose your drug over other existing treatments. You should choose a ‘snappy’ commercial
name for your drug and provide a compelling case to your investors in order to get finance for it. Where possible, this
should include looking at the revenue generated by competitors, as well as discussing ways to produce the drug to
maximise profits for your investors.
This section should end with a brief conclusion that summarises your group’s case for investment.

Answer preview:

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