Describe the Strategic issues that Mc Donald’s needs to address
Having reviewed. McDonald’s brief history under successive CEO’s, what might be most pertinent for
the new CEO, Steve Easterbrook to keep in mind, as he seeks to turn around this corporate giant.
Describe the Strategic issues that Mc Donald’s needs to address. Consider the perspectives of all
stakeholders including the Customers, the Company and the Competition.
What are McDonald’s Core Competencies? (Remember! Core Competencies are invisible, unique
strengths developed by an organization over a long time that lie deep within the firm.) Support your
answer by introducing data from the case that supports your point of view.
What is McDonald’s business model? How does McDonald’s make money? What are its four primary
revenue streams? Why does McDonald not own their stores like Starbucks or Chipotle, etc.?
Which trends in McDonald’s external environment are likely to have the greatest impact on the
company’s ability to sustain a competitive advantage?
Considering Mc Donald’s competitors, what strategy should Easterbrook pursue to ensure McDonald’s
future success?
What current challenges must McDonald’s overcome to be successful in their target markets? What
should they do? In preparing your answer, also consider what they should not do.
Please remember to introduce at least six course concepts throughout your analysis to help support your
analysis.
