Describe the Strategic Alliance Between Spotify and Uber
From real national/international market, select any type of strategic alliance between two firms and
answer the following questions:
1. Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…).
(1Mark)
2. What type of strategic alliance that form your selected firms? Explain its different reasons.
(1Mark)
3. Is this alliance successful? Justify. (1.5Mark)
4. What is the method used by the firms to manage their cultures after alliance? underline the
pros and cons of this method.(1.5Mark)
Answer preview:
word limit:1199