Conduct an analysis of the FDI strategy of Starbucks in India based on Dunning’s eclectic (OLI) paradigm.

Conduct an analysis of the FDI strategy of Starbucks in India based on Dunning’s eclectic (OLI) paradigm.

1. Explain, through application of Dunning’s eclectic (OLI) paradigm, the (O)wnership/Firmspecific and (I)nternalization advantages of Starbucks entry into India and the (L)ocation advantages of India. Use Dunning’s eclectic paradigm to structure your report

2. Explain the rationale for Starbuck’s joint venture with Tata Beverages, critically evaluate the strategy that informed the investment and comment on whether this was a viable investment decision into the Indian market

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