Analyze the Competition Between Pepsi and Coke
Case Study in ECON 101
- Provide an example of any two leading companies from the same industry which are competing directly for market share. Give a short profile for each (provide references for your answers).
- If you are the manager of one of these companies, what pricing policy do you adopt to be in the first position? Why?
- When the whole sector of the market is occupied by the little number of big corporations who share the leadership, what do we call this type of market structure? Explain in details the benefit of this market for the leading company and the disadvantage of such situation on final consumers
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