Write a company-wide memo to layout corporate strategy for the coming years
You/your group are part of the management team for the CEO (me) for an aircraft manufacturing firm. I have tasked you with writing a company-wide memo to layout our corporate strategy for the coming years. Use the information provided to develop a memo.
You must choose either Boeing or Airbus and discuss the optimum strategy for the following questions:
- Do we pursue subsidies from the government to help us compete?
- What are the ramifications if we do?
- Should we develop more/better relationships with our military customers?
- What are the ramifications if we do?
- What would be theresults if we unilaterally refused either of the options above?
- Assuming our competition does accept one of the governmental help programs, what can we do to counter them in the market?
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