Company analysis based on the competitive advantage framework.

Short answers for the five questions

1. How do economies of scale affect positioning?
2. How can the value chain help a firm identify its strategic position?

3. In the value-creation model presented in this chapter, it is implicitly assumed that
all consumers get the identical value (e.g., identical B) from a given product. Do
the main conclusions in this chapter change if consumer tastes differ, so that some
get more value than others?

4. Identify one or more experience goods. Identify one or more search goods. How
does the retailing of experience goods differ from the retailing of search goods?
Do these differences help consumers?

5. Identify successful firms that offer good but not outstanding products at reasonable
but not especially low prices. Do these firms disprove Porter’s ideas about
being “stuck in the middle?”

answer preview for Company analysis based on the competitive advantage framework:

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