Causes and Consequences of Innovation Failure at JCPenney (JCP)

Causes and Consequences of Innovation Failure at JCPenney (JCP)

Read the Chapter 13 Mini-Case: An Innovation Failure at JCPenney: Its Causes and Consequences

Respond to question 2Do the innovations implemented by JCP sound interesting to you? Would you shop at a store with these features? Why or why not? Use examples and illustrations from your personal experience.

 

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