Case Study – McDonald’s Globalization Strategies

Case Study – McDonald’s Globalization Strategies

Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global
Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv.
Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
1. Which sociocultural factors have informed McDonald’s global expansion?
Explain. (1.5 Marks)
2. Describe some of the global distribution strategies that McDonald’s uses or might
consider using to spread through-out the world. (1.5 Marks)
3. Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in
the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonald’s strategy
in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)

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