Case Study Analysis: Brambles Australia
ASSIGNMENT
. Q.1. Use the sustainability phase model and checklist described in the Benn, Dunphy and
Griffiths (2014) reading to assess Brambles’ current dominant commitment to sustainability? Brambles
Limited (ASX: BXB),
is a supply-chain logistics company operating in more than 60
countries, primarily through the CHEP and IFCO brands. The company
Brambles limited, derives its name from the founder Walter Bramble.
It initially started up as a” cut up and deliver” butcher that focused on meat delivery to the customers by the
use of either boat, horse depending on the distance and land terrain to be covered. Brambles
is a limited company listed in the Australian Securities Exchange and which operates in the supply-chain logistic line of business and whose operation can be felt and seen in more than 60 countries with North America and Western Europe being the firms business backbone. It’s run
primarily through its CHEP and IFCO brands, and is listed in the Australian stock exchange .CHEP, one of Brambles brands focuses on offering environmental friendly solutions to its customers that focuses on the safe and friendly movement in the transportation of their wares or goods. This is achieved by the combination of unmatched assets base, use of superior technology and capitalizing on the experienced gained over the years. The services and products offered by CHEP include; Pallets, crates and containers used in the normal day to day transportation. While on the other hand IFCO, which focuses on customers ’supply chain efficiency through from better space utilization to less time for handling, stacking, and
loading, reducing costs and wasted resources. As argued by this is achieved as a result of the design and development of the firms RPCs that stresses
emphasis on ergonomics, reduction of the pull and strain injuries, eliminating the need for box cutters. Brambles’
operation adheres to the principles of the sharing and circular sharing economies, which results to adherence and use of supply chains which
leads to a reduction on the operating costs and demand on natural resources. By promoting the
reuse of assets among multiple parties in the supply chain, Brambles offers customers a more efficient and sustainable alternative to the use of
disposable products or managing their own proprietary platforms. The company’s superiority and operating advantage can be derived from its more
Griffiths (2014) reading to assess Brambles’ current dominant commitment to sustainability? Brambles
Limited (ASX: BXB),
is a supply-chain logistics company operating in more than 60
countries, primarily through the CHEP and IFCO brands. The company
Brambles limited, derives its name from the founder Walter Bramble.
It initially started up as a” cut up and deliver” butcher that focused on meat delivery to the customers by the
use of either boat, horse depending on the distance and land terrain to be covered. Brambles
is a limited company listed in the Australian Securities Exchange and which operates in the supply-chain logistic line of business and whose operation can be felt and seen in more than 60 countries with North America and Western Europe being the firms business backbone. It’s run
primarily through its CHEP and IFCO brands, and is listed in the Australian stock exchange .CHEP, one of Brambles brands focuses on offering environmental friendly solutions to its customers that focuses on the safe and friendly movement in the transportation of their wares or goods. This is achieved by the combination of unmatched assets base, use of superior technology and capitalizing on the experienced gained over the years. The services and products offered by CHEP include; Pallets, crates and containers used in the normal day to day transportation. While on the other hand IFCO, which focuses on customers ’supply chain efficiency through from better space utilization to less time for handling, stacking, and
loading, reducing costs and wasted resources. As argued by this is achieved as a result of the design and development of the firms RPCs that stresses
emphasis on ergonomics, reduction of the pull and strain injuries, eliminating the need for box cutters. Brambles’
operation adheres to the principles of the sharing and circular sharing economies, which results to adherence and use of supply chains which
leads to a reduction on the operating costs and demand on natural resources. By promoting the
reuse of assets among multiple parties in the supply chain, Brambles offers customers a more efficient and sustainable alternative to the use of
disposable products or managing their own proprietary platforms. The company’s superiority and operating advantage can be derived from its more
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