Business Question-Environmental scanning

Environmental scanning & strategy formulation

1. Briefly present your selected company (name, industry, nationality, location, size, activities,
products…) (Max 200 words). (0.5 mark)
2. Determine the opportunities, threats, strengths and weaknesses of your selected company by
completing the SWOT matrix in the answer sheet. (1 mark)
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
4. Based on the figure 4.3 (Ch4-slide n o 18) and the textbook text relative to Porter’s Five forces
of competition framework, assess the power of the buyers, suppliers and substitutes of your
chosen company. How formidable are the barriers to entry and how intense is the rivalry
among existing firms? ( 2 marks)
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)

Consider the same company ‘X’ that you have already used in assignment 1 and answer the
following questions

1. Describe the roles of directional, marketing, operations and human resource strategies in
the overall well-being of your selected company. (2 marks)
2. Classify the products of your selected company based on the BCG matrix. (1 mark)
3. Describe at least one partnership that your selected corporation has with other company (es).
Is it successful? Justify. (1mark)
4. Describe the structure of your selected company. (1 mark)

Answer preview:

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