Briefly describe the four P’s (product, price, place, and promotion) of the marketing campaign.

Briefly describe the four P’s (product, price, place, and promotion) of the marketing campaign.

Choose a social marketing campaign that is working to bring awareness regarding a health condition or problem. Examples include the TRUTH campaign, the American Heart Association Red Dress campaign, or others that present a specific audience with a specific health issue.

Briefly describe the four P’s (product, price, place, and promotion) of the marketing campaign. How does the campaign effectively communicate the risks associated with the health condition they are marketing to their target audience?

Suggest at least two ways the campaign can improve for future success.

Be sure to include a list of credible references to support your response.

Unit 6 Discussion

Christina Carden posted Feb 12, 2021 10:11 AM

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Hello Classmates & Professor Raj,

This week we are supposed to choose social marketing campaign that is working to bring awareness regarding a health condition or problem. The campaign I choose to speak about is ‘Stroke Awareness Campaign” after browsing the American Heart Association website this story was touching and stood out to me. Actress Jennie Garth was 13 when she realized that a stroke can strike anyone at any time. Her 16-year-old neighbor a “vibrant, beautiful” young woman had a stroke while getting ready for school. Several loved ones have since been affected by the disease, including her mother-in-law. And her former close friend and Beverly Hills, 90210 co-star Luke Perry died last March at age 52 from a massive ischemic stroke. That’s why her campaign to raise funds for the American Heart Association is so close to her heart. Participants could win a trip with a friend to meet Garth and her costars Gabrielle Carter, Tori Spelling and Ian Ziering for lunch in Beverly Hills. The all-expenses-paid trip will take place in early 2020. The campaign ended Oct. 30. That is one out of every 20 deaths. In the United States, someone dies of a stroke every four minutes. Ischemic stroke, which blocks blood flow to the brain, is the most common form. Garth hopes the campaign will result in greater knowledge about stroke signs and prevention.

Reference:

https://www.heart.org/en/around-the-aha/jennie-garth-on-stroke-awareness-campaign-be-your-own-advocate

How Right Now Campaign
Sai Kong posted Feb 8, 2021 3:00 PM
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Hello classmates and professor,
Many people are unconsciously going to sudden behavioral changes due to
the pandemic such as increasing use of substance abuse, trouble falling
asleep, changing eating habits, or even worsening preexisting medical
conditions due to overwhelming stress. Rather they are too stubborn to
acknowledge their illness or do not know where to find the help they
need during this time. An article written by Emilio Marrero (2020) from
Baptist Health South Florida indicated that there has been a 55%
increase in alcohol consumption and a 36% increase in the use of illicit
drugs during the Pandemic.
The campaign I would like to highlight for this week’s discussion post
is the How Right Now Campaign by NORC at the University of Chicago with
the support from CDC and CDC Foundation. The How Right Now campaign
assist anyone that is suffering from any kind of mental trauma or stress
due to the impact of COVID-19 ranging from the loss of a loved one to
unrest from the negative outcome of the future. The campaign provides
resources that seek to support an individual’s emotional well-being
during the current pandemic and offers ideas for ways to cope with
COVID-19 related stress (Bruzzo et al., 2020). The How Right Now
campaign features a helpful website at www.howrightnow.org
with an interactive tool to help users find sources specifically
catered to their needs that includes the integration of mobile apps,
crisis hotlines, webinars, articles, and fact sheets. The website is
extremely detailed and personal that anyone could find exactly what they
are looking for to assist with their unrest.
The How Right Now campaign mainly promote through various online
sources ranging from Pubmed, CDC website, to even unique magazine. The
campaign is trying to fire at multiple platforms to reach out to greater
audiences. I believe 2 ways the campaign could further its helping arms
is to cooperate with celebrities using their platform to promote their
campaign and creating ads on social media platform because a majority of
us are accumulating more screen time on our cellular devices or online.
Reference
Marrero, E. (2020, September 22). Survey: Alcohol and Drug Use Increase During COVID-19 Pandemic: Resource: Baptist Health South Florida.
Resource | Baptist Health South Florida.
https://baptisthealth.net/baptist-health-news/alcohol-and-drug-use-on-the-rise-during-covid-19-pandemic/.
Bruzzo, M., Buchdahl, H. R., Nelson, P., Parker, J., Blancett, J., Stinson, C., & Oguntomilade, L. (2020, August 5). How Right Now: Getting Resources to Manage Stress, Stay Healthy in COVID-19 Pandemic. CDC Foundation. https://www.cdcfoundation.org/blog/how-right-now-initiative.

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