Appropriate and Inappropriate Paragraphs: Apple’s Response

Please write Apple Crisis’s appropriately& inappropriately paragraph， and the example in under the file” Revised 2017..”.
And the Apple Crisis’s information is under file, follow the PPT to write the paragraph. Thanks and please finish it on time

Part I: Crisis Summary Assignment
Objective: Summarize the crisis in “executive summary” format. Begin with what happened (who, how,
when, what, where, why, how). Then explain why the events were a crisis. Conclude with two bullet
points:
 The first bullet highlights one reason why the company and/or its executives acted
appropriately in handling the crisis
 The second bullet highlights one reason why the company and/or its executives acted
inappropriately in handling the crisis.
Length: Maximum 300 words (not including references).
Format: See attached example. Note that I highlighted the example to help you understand the
content requirements – please do NOT highlight your paragraph.
You will turn this summary in once, for a grade out of 30 points.

Part II: “Appropriate” Paragraph
Objective: Persuade your reader that the company/organization/person appropriately responded to
the crisis for ONE specific reason.
Format: Your paragraph must begin with a TOPIC SENTENCE that states your specific argument
(including evidence and analysis) about why the company responded appropriately. Your paragraph
must then offer EVIDENCE to back up your claim and ANALYSIS to explain your interpretation of your
claim to your readers. Within your analysis, you MUST refer to a crisis expert (Coombs, Gaines-Ross, or
someone else).
Length: Maximum of 300 words.
Format: See attached example. Note that I highlighted the example to help you understand the
content requirements – please do NOT highlight your paragraph.
You will turn this persuasive paragraph in twice, each time for a grade out of 30 points.
Part II: “Inappropriate” Paragraph
Objective: Persuade your reader that the company/organization/person inappropriately responded to
the crisis for ONE specific reason.

Format: Your paragraph must begin with a TOPIC SENTENCE that states your specific argument
(including evidence and analysis) about why the company responded inappropriately. Your paragraph
must then offer EVIDENCE to back up your claim and ANALYSIS to explain your interpretation of your
claim to your readers. Within your analysis, you MUST refer to a crisis expert (Coombs, Gaines-Ross, or
someone else).
Format: See attached example. Note that I highlighted the example to help you understand the
content requirements – please do NOT highlight your paragraph.
You will turn this persuasive paragraph in twice, each time for a grade out of 30 points.
Formatting Requirements
1. Cite all sources using APA Style. You can learn more about APA style citations on the Purdue OWL
website at https://owl.english.purdue.edu/owl/resource/664/01/ (scroll down to get to the section
on citations). Note that only the citations need to be in APA style; the paragraphs themselves do
not need to be written in APA style.
2. 12 point Times New Roman or Calibri font
3. Double spaced
4. 1-inch page margins for top/bottom and left/right
5. Your header should appear at the top of the first page, RIGHT JUSTIFIED and SINGLE SPACED – see
example bolded below: