Answering questions on Nike’s Core Competency

Answering questions on Nike’s Core Competency

write 4 page response paper, addressing the questions below along with the summary of case study

The paper should be in APA format and use additional references.

1. The MiniCase indicates that Nike’s core competency is to create heroes. What does this mean? How did Nike build its core competency? Does this core competency obey the criteria resulting from a VRIO analysis in a resource-based view of the firm? In other words, is the core competency valuable, rare, and inimitable, and is Nike organized to capture the value created?

2. Is Nike facing the Icarus paradox? What would it take for Nike’s approach to turn from a strength into a weakness? Did this tipping point already occur? Why or why not?

3. What recommendations would you offer Nike? Can you identify a way to reframe the core competency of “creating heroes”? Or a new way to build the Nike brand through other, similar concepts?

4. If you are a competitor of Nike (such as Adidas or Under Armour), how could you exploit Nike’s vulnerability? Define that vulnerability and provide a set of concrete commendations.

Answer preview:

word limit:1218

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