Answer the following questions on Human Resource Management
Assignment Question(s):
1. Which elements of a customer-oriented HRM perspective does Amy’s Ice
Creams seem to have? (See Figure 16.2.)
2. Suppose Amy’s hired you as a consultant to evaluate whether the company
has an effective HRM function. Which outcomes would you look for? How
would you measure them?
3. Generally, a small ice cream shop such as Amy’s cannot afford to pay store
workers very high wages. How well do you think the company can achieve
high employee satisfaction without high pay? What can it do to foster
satisfaction besides the efforts described here? How could e-HRM support
these efforts?
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