Explain how the modern world has opened opportunities for local business ventures to operate in international markets

1. Identify any two potential overseas markets (i.e. two countries) for your chosen product/organization and conduct a detailed assessment of the political, economic, legal, financial and cultural factors, and clearly explain how these may create business opportunities or challenges for your chosen organization in each of the selected countries. Please use USA and the UK. Please recommend USA as the best source for a new Allied Health joint venture, because of demographic, underlying heath and weight issues, and a larger market size.
2. Recommend a general strategy that your organization should adopt when expanding into your chosen market (i.e. international, localization, global standardization and transnational strategy) and provide justification for your recommended choice.
3. Suggest which entry mode you believe will be more suitable for your chosen organization and why (e.g. exporting, turnkey project, licensing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary). Please focus on a joint venture model, identifying the benefits of this model, in both markets within Allied Health.

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