Me, Myself and I: Perspectives on Why I Buy

Me, Myself and I: Perspectives on Why I Buy

People often buy products because they are trying to hide some aspect of themselves. For example, you may want to compare yourself to someone else because you want to be like him or her. Or, you are unhappy with your outward appearance and want to change it.

Create a My Customer Self presentation of 3–4 slides to explain some of the psychological reasons behind purchases related to your image. Discuss the following:

• Add at least 1 consumer buying theory that fits your purchasing personality.
• Consider how it applies to your self-image and self-esteem or even your extended definition of yourself.

Instructions:

Power Point

Students’ answers will vary. An example of information that can be included is the following:5slides

• Title: My Customer Self
• Why I Buy: I buy out of want more than need. I tend to be an impulse buyer.
• My Self-Image: When it comes to my self-image, I like to buy name brands that express who I am. I also tend to like to “keep up with the Joneses” and buy the most innovative or trendiest product to do this.
• Consumer Behavior Theory: The consumer behavior theory that fits my buying behavior the best is the trio of needs theory. The trio of needs theory notes that power is related to the consumer’s desire to control his or her environment. I like to buy things to show my power and accomplishment.
• References

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