Sponsorship, Corporate Partnership, and the Role of Activation

Think of a time when you were the recipient of hospitality benefits at a sport or entertainment event.

What did they do well?

What could they have added or done differently?

Chapter 10. Promotion and Paid Media

Give a real-life example of the advertising communication system.

Then create your own example of how you would send a message to the desired target.

Chapter 10. Promotion and Paid Media

Provide your favorite ‘Signage’ while you attended or watched sports events and WHY?

Example)

Chapter 11. Public Relations

Assume that you are a community relations director for the Alcorn State Athletic Department.

Identify the various publics with whom you should communicate on a regular basis.

Provide specific examples.

Chapter 12. Social Media in Sport

What guidelines should teams keep in mind when posting on the team’s social media sites? What guidelines should pertain to athletes?

Chapter 12. Social Media in Sport

What are some of the reasons that social media is becoming valuable to sports marketing?

Research Paper-

see instructions below

-provide 1 to 2 pages of summary research paper beside cover and references pages.

-choose any related sports marketing peer-reviewed journal article that should be more than 15 pages.

-summarize the journal article and provide your opinion about the article.

-expected to write well using Publication Manual of the American of Psychological Association 6th ed (APA 6th Style).-

-Times New Roman 12 Font.

-Every Paragraph must be indented double-spaced with the page numbers on the top right corner of the pages (Do not number title page and table of content).

-Reference page must hang left in alphabetical order. (see attachment of APA style template)

PS) NO Plag, No coursehero work, Turnitin will be used to check

Requirements: discussion are just paragraphs-paper must be no more than 1-2 pages double space

word limit:1550