Select any type of strategic alliance and answer the following questions
From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
- Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…). (1Mark)
- What type of strategic alliance that form your selected firms? Explain its different reasons. (1Mark)
- Is this alliance successful? Justify. (1.5Mark)
- What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(1.5Mark)
- Word count for each question is 200
word limit:863