Chipotle Company Overview and Mission and Vision Statements
The company chosen for the project is Chipotle
Follow the steps below to complete a single Word document to submit :
Step 1: In 250-500 words, give an overview of the company (Chipotle), describing their business, brief history, and your initial thoughts on the organization’s strategy and business model.
Step 2: Go to your project company’s website (Chipotle). Find the company’s vision and mission statements and add them to your Word document.
Step 3: Assess the company’s (Chipotle) current Mission and Vision statement and, in 250-500 words, explain your analysis of its strengths and weaknesses. https://ir.chipotle.com/investor-overview
https://ir.chipotle.com/corporate-governance
https://www.chipotle.com/values
Step 4: Write new and improved vision and mission statements for the firm, following the information presented in Chapter 2 about the characteristics, qualities, components, and importance of vision and mission statements.
Step 5: Explain in 100-150 words, how or why your proposed vision and mission statements are better than the current statements, and how they could benefit the company moving forward.
Be sure to cite three to five relevant and credible sources in support of your content
