Discussion about health services marketing.

The Director of Patient Engagement in a relatively large upper-Midwestern city is participating in a strategic planning process. At the committee meeting, the marketing director had presented an overview of the largest demographic projections of the region, which were somewhat disconcerting. “The region is showing a large outgrowth and decline among several important demographic groups,” the marketing director noted. “There is a 1.6% decline in the important demographic of 26- to 40-year-olds reflective of our declining economic opportunities for jobs, and there is a decline in the 60- to 75-year-olds, who are moving to retirement locations.”
The group agreed that this was a situation facing many similar communities in the upper-Midwestern area, but the hospital had two competitors of good size in the region.

-Provide your recommendations as to promotion strategies to consider at this stage of the life cycle for the organization and the market.

**Requirements:

1- One page APA Style.

2- The answer must be from the materials below:

(Chapter 11. Promotion) from Textbook: Essentials of Health Care Marketing, FOURTH EDITION, Eric N. Berkowitz.

Article: https://www.franklinstreet.com/insights/2018/11/leveraging-the-5-ps-in-healthcare-marketing/

Article: https://healthcaresuccess.com/blog/medical-marketing-advertising/a-fresh-look-at-the-7-ps-of-healthcare-marketing.html

word limit: 327

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