Write a case analysis on market research

MARKET RESEARCH

Watch VideoMalcolm Gladwell on the Pitfalls of Market Research

Duration: 29:14
User: n/a – Added: 4/11/15

Watch VideoHow Coca-Cola Uses Indiegogo to Validate Market Research

Duration: 2:46
User: n/a – Added: 8/14/18

Watch VideoGDCC: Market Research on a Global Scale

Duration: 1:36
User: n/a – Added: 9/13/18

CASE GRADING RUBRIC

Category	Points	Earned	Description
Analytical and Logical Thinking	15		Demonstrate the ability to apply analytical and logical thinking to gathering and analyzing data using a logical and systematic process.
Critical Thinking	15		It is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Critical thinking tenets are as follow: ·Understand the logical connections between ideas ·Identify, construct and evaluate arguments ·Detect inconsistencies and common mistakes in reasoning ·Solve problem systematically ·Identify the relevance and importance of ideas Reflect on the justification of one’s own beliefs and values
Integrative and Problem Solving	20		·Integrative: connecting skills and knowledge from multiple sources and experiences as related to your topic utilizing diverse and event contradictory viewpoints. ·Problem-solving- There are 4 basic steps: 1. Defining the problem 2. Generating alternative 3. Evaluating and Selecting alternatives 4. Implementing solution
Structure and Mechanics	5		Ensure that your paper is well written. Did the paper have proper spelling, grammar, and punctuation? Did your paper comply with APA formatting and flow accordingly? Did you cite references correctly?