Prepare a market entry strategy for Nokia networks
Market Entry Strategy (in the form of a report)
It is year 2005.You have been appointed as a Head of International Marketing Strategy for Nokia Networks. You have been asked to prepare a Market Entry Strategy (in the form of a report) for the GCC region. The main purpose of this assignment is, after conducting a thorough market analysis, to recommend which market (either Saudi Arabia, Kuwait, Bahrain, Oman, Qatar or United Arab Emirates) should Nokia Networks enter first. Your market entry recommendation must be supported and justified by credible reasoning and suitable evidence.
You have been given data sheets for the six GCC mobile communication markets (these markets are Saudi Arabia, Kuwait, Bahrain, Oman, Qatar and United Arab Emirates). As a suggestion, you should choose minimum of six important market variables from these data sheets and compare them across the six markets to get a good feel for market trends that will indicate the mobile communication market potential. Examples of market variables are Population, Nominal GDP per capita, Total Mobile Revenues etc. Furthermore, as a requirement, you should analyze the selected six variables over a five year period (i.e. 2006, 2007, 2008, 2009 and 2010) to understand important trends within the GCC mobile telecommunications market.
You should put together a market entry strategy report (maximum of 7 pages). The report should include the analyses (i.e. graphs or tables to show the mobile communications market trends), key interpretations of the used data/variables, recommendations and their strategic justification.
Chiefly your report will be judged on the selection of appropriate market variables, quality of data analysis, clarity in data presentation and appropriateness of recommendations.
you could focus on. graphs and tables to show the mobile communications market trends)
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